Adding an automatic car wash machine to a gas station is a common value-added service that can improve customer experience, increase revenue and enhance competitiveness. The following is a detailed analysis of the advantages and implementation plan recommendations:
1. The core advantages of building an automatic car wash machine at a gas station
Improve customer stickiness and diversion
Car wash services can attract high-frequency car owners, drive gas station traffic, and promote the sales of fuel, convenience store goods or other additional services (such as maintenance, inflation).
Through member points or promotional activities such as "free car wash for full refueling", customers can be bound to long-term consumption.
Increase non-oil business income
Car wash services can be charged separately, or sold as a package of value-added services (free car wash services are given according to the amount of refueling).
Some car owners may actively choose this gas station due to the need for car washing, which indirectly increases oil sales.
Improve brand image
Modern automatic car wash machines (such as contactless and tunnel-type) can convey the brand image of "high efficiency, environmental protection, and sense of technology", which is different from traditional gas stations.
Low operating cost and high efficiency
The automatic car wash machine only takes 3-10 minutes to wash a car, without a lot of manpower (only 1 guide is needed), which is suitable for the fast-paced service of gas stations.
The water circulation system can reduce water consumption by more than 80%, reducing environmental pressure.
Adapt to market demand
As car owners' demand for convenience increases, the one-stop service of "refueling + car washing" has become a trend (especially in short-term parking scenarios in cities).
2. Automatic car wash machine types and selection suggestions:
Depending on the gas station site and budget, you can choose the following types:
Tunnel car wash machine
Features: The vehicle is pulled through the washing area by a conveyor belt, fully automated, and highly efficient (30-50 vehicles can be washed per hour).
Applicable scenarios: Gas stations with large sites (requires a length of 30-50 meters) and high traffic volume.
Touchless Car Wash Machine
Features: high-pressure water + foam spray, no need for brushing, reduce paint damage, suitable for high-end vehicles.
Applicable scenarios: small and medium-sized gas stations (covering an area of about 10×5 meters), customer groups with high demand for car paint protection.
Reciprocating (gantry) car washing machine
Features: The equipment is mobile for cleaning, the vehicle is stationary, and it occupies a smaller area (about 6×4 meters).
Applicable scenarios: gas stations with limited space and low cost.